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The Social
Sales Strategy

For the business owner whose only customers are friends, family, church, and referrals. This is how strangers start buying from you without chasing, dropping your price, begging, or posting every day.

Pre-order now → Start with the book from GH₵250, or get on the Done-With-You Roadmap. See all three below.
Become the one name people think of for one problem, so they come to you first when it hits
Sell without dropping your price or arguing for your worth
Know exactly what to post, when, and why, with no guessing each week
Turn a "how much?" message into a sale without chasing or following up twenty times

Your customers are not strangers. They are your friends, your family, your church, and the people your friends sent you. And you already know the problem with that.

Someone asks "how much?" You answer. The chat goes quiet. No reply. Not even a no. Just silence. You sit there wondering if the price was wrong, if they were ever serious, if you said something that put them off. You wait another day. Nothing.

You post. It gets likes. Maybe a share. Someone comments "gorgeous work." But your phone does not ring and your inbox stays empty. The people who liked it did not buy. The people who bought are the same people who bought last month. And the month before.

You are not failing. Your business is real. Your work is good. But right now the only people buying from you are the people who already know you. And the list is not growing.

Every client you ever won already knew you. Not one found you on their own and trusted you enough to buy before you spoke.

That is the real problem. It is not your price. It is not your skill. It is that you have nothing bringing strangers to you, winning their trust before they message you, and making the choice to buy feel easy. That can be learned. This book teaches it.

This is not an ordinary book

Most business books get read once. You feel motivated for a day. Then the book sits on a shelf and nothing changes.

The Social Sales Strategy is built to be used, not just read. Every chapter ends with work you do before you move on. You read a piece, you build it into your business, then you move to the next. By the end, the system is not an idea in your head. It is running.

You do not need a big following. You do not need to post every day. You do not need expensive ads or a team. You need the right structure, and the book walks you through it from the start.

The five things the book builds for you

Each one is a chapter. Each chapter ends with work you do for your own business.

01

See the Buyer

Name the one person who most needs what you sell, and speak only to them. When you speak to everyone, no one listens.

02

Speak to the Wound

Frame what you sell around the pain your buyer already feels, not the features you are proud of. This is why some posts get "how much?" and others get silence.

03

Get Seen on Purpose

Show up where your buyer already is, on purpose. Stop posting everywhere and hoping. Put yourself where the right person will find you.

04

Build Trust Before the Conversation

By the time a stranger messages you, the choice to buy should already be half made. This builds the posts and proof that win their trust before you say a word.

05

Choose Who Buys

Make the offer clearly and close without pressure. When the first four pillars are in place, the right buyer comes ready to buy. This is how you open the door.

The numbers, as they stand

This method is not theory. It came from a lot of failure, then a lot of testing, then real results across real businesses.

14,603
buyer conversations started on social media
2.1M
people reached using this method
~GH₵1
average cost per conversation started
GH₵127M+
revenue tracked across 20+ businesses
Strangers buy from sellers they have never met, every day. A few things have to be in place first before they trust you enough to buy. This book builds every one of them.

After you read it, five things change

You do not just read and move on. You read, you apply it, and by the end these are in place, even if they are not right now.

This is for you if…

This is not for you if…

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Offer closes soon. After that, the price goes up.

Three ways in

Most serious owners want the result faster, so they take the Roadmap, where we build it together. If you want to start on your own, the book is your on-ramp.

The fast path · done with you

The 6-Month Sales Roadmap

For the owner who wants it built, not just explained
GH₵2,5005,000
Pre-order price · saves you 2,500
We build your next 6 months of sales together. I sit with you, look at your real business, and we map out exactly what to sell, who to sell it to, and what to post for the next six months. You walk away with a plan made for your business, not a book you have to figure out alone.
  • Your business audit and your 6-month sales roadmap, built with you
  • 3 months of content prompts
  • The community of business owners like you
  • Bonus: the Never Write Another Boring Caption system
  • Plus everything in the Printed and Digital plans
We talk first to make sure it fits your business. No hard sell.
Or start smaller

Printed

The full system in your hands
GH₵9971,200
Pre-order price · saves you 203
  • Everything in Digital, plus:
  • The printed book, shipped to you
  • The printed workbook
  • 1 month of content prompts
  • The recorded campaign workshop

Digital

Start now, on your phone, today
GH₵250350
Pre-order price · saves you 100
  • The Social Sales Strategy ebook
  • The AI companion that answers your sales questions any time
  • The AI prompts to write posts in your own voice
  • The digital workbook

You pay, and we confirm it right away. The digital parts are ready at once, so you can start today. Printed plans ship one week after printing, with a tracking link when they leave the printer.

My promise to you

I do not give refunds. I give you my time.

Read the book. Do the work. Build at least two parts of the method for your own business. If after that it is still not moving, do not ask for your money back. Send me a message instead. I will stop everything I am doing, sit with you one on one, and work through it until we find what is blocking you.

A refund returns your money and leaves you where you are. What I am offering is worth more than that.

Questions before you order

Is this a printed book or a download? +
The Digital plan is an ebook you can read right away. The Printed plan is a physical book and workbook shipped to you. The Roadmap includes both, plus six months of direct work with Kobby.
When will I receive the printed copy? +
Your copy ships one week after printing. You get a message with a tracking link the moment it leaves the printer. Digital access is immediate for all plans that include it.
What is the difference between Printed and Digital? +
Digital (GH₵250) gets you the ebook, digital workbook, AI companion, and post prompts — and you can start in the next ten minutes. Printed (GH₵997) adds the physical book and workbook, one month of content prompts, and the recorded campaign workshop, shipped to you.
Do I need to run paid ads to make this work? +
No. The method works without ads. If you choose to use them later, you will know exactly how. But you do not need them to start.
Do I have to post every day or appear on camera? +
No. This is not about posting more or showing your face. It is about the right structure, so the same people see you again and again until they buy.
I sell food, do makeup, make perfume, or take photos. Is this for my business? +
Yes. The system works the same whether you sell jollof, take passport photos, design logos, or make perfume. It is about how strangers come to trust and buy, not about your product type.

Before you scroll away

Your business is not struggling because you are not working hard enough. You have been posting. You have been showing up. The problem is not effort. The problem is that nothing is bringing strangers to you and winning their trust before they speak to you.

That is what this book builds. Not a content calendar. Not a trick for going viral. A system that works the same whether you have a hundred followers or ten thousand.

P.S. If you are still reading, you already know this is for you. The only choice left is Digital, Printed, or the full Roadmap. Either way, your copy is reserved the moment you pay. See all three options here.

Disclaimer: This book teaches a method. It is not a promise of income. The numbers shown are real results from real businesses and depend on the work each owner put in. Your results depend on you. Nothing on this page is a guarantee of earnings or sales.

Done-With-You Roadmap · or book from GH₵250